Saturday, April 22, 2017

McDonald’s Is Running Up That Bill ~ For Futuristic Fashions

As someone who's worn the paper hat, and the 100% polyester pants (sans front pockets), I salute McDo's for bringing their threads into the current century ~ and beyond:
McDonald’s USA launches modern, new uniforms styled by renowned designers as part of the company’s continued effort to refresh the restaurant experience: In collaboration with notable designers Waraire Boswell and Bindu Rivas, McDonald’s USA is launching two new contemporary uniform collections, WARAIRE for McDonald’s and Timeless Elements, for crew members and managers. These new collections will start appearing in the U.S. in April and will be available to all 14,000 restaurants. This major move is another step in the company’s commitment to become America’s best first job and improve the restaurant experience.
I seem to be seeing a lot of gray these days. It's always been my favorite color for some reason, and it's so associated with the '80s: the charcoal suits of Wall Street and its concrete canyons as a pillar of society. Perhaps we are moving back to that Gordon Gecko ethic, as evidence by the rise of a genuine '80s greed icon Donald Trump to the highest office in the land. (Anyone remember Spy Magazine's serial obsession with him, back in the day?)

I think the new uniforms are a great, practical and stylish idea for transiting between work and life, the way new hybrid fashions have been long emerging to navigate work and athletic pursuits. (Can we draw the line at leggings though? At least in food service? I don't ever want a side of McMeggings with that.)

The sleek sartorial turn has some seeing the dark stars of a dystopian future. But immediately I am teleported to this 1980s masterpiece by Kate Bush, "Running Up That Hill":

Do you see the resemblance? Are these the golden years of fast (food) fashion?

Twitter: @fridrix

1 comment:

  1. I know folks are always predicting or heralding the return of the 1980s--just check out all the gated reverb in drum parts on pop songs now--but if we get these corporate tax cuts in 2018, we're going to be re-living the 1980s in a major way. I'm looking forward to riding the wave of economic excess as long as possible. Maybe musicians will actually get paid well for performing when people are already blowing $1000 on a cocktail party.

    Love the new uniforms. Excellent piece as usual.